VPN for SEO is the superhero tool everyone needs. In other words, once you’ve figured it out, you won’t believe you’ve ever worked differently.
Now: what on earth does VPN for SEO mean?
In fact, if you detangle the shortcuts, it reads like this:
Virtual Private Network for Search Engine Optimisation.
It’s quite a mouthful to be fair. However, if you read it in full, it really helps you to understand what it’s going on. Right?
By all means, it’s not the most common thing to come across. Indeed, without further ado let’s jump right into VPN for SEO!
What is a VPN?
A VPN, or Virtual Private Network, allows you to create a secure connection to another network over the Internet.*source: How To Geek
As an illustration, a VPN lets you connect your device with another device at any point on the internet. That way, you can browse the world wide web using the other devices IP address.
In other words, if you use a VPN you can browse the internet as if you would be located in New Deli/India, for example.
Why do I need a VPN for SEO?
- Search results worldwide
If you take any SEO work serious, a VPN can be a great addition in your toolkit.
Important to realise, search results vary from location to location. Google and other search engines adapt the search results according to the place you’re in.
If your target audience analysis finds out that you have a lot of fans in Mexico City, for example.
And you want to find out more about this important Trigger City. Then it could be worthwhile to switch on your VPN and pretend you are actually in Mexico City.
By all means, with this method, you can target your audience so much more accurately.
A VPN lets you hide your IP address
- Hide your IP address
Sometimes when you do SEO research, you’ll need to hide your IP address. The IP address is your unique token with which you can be identified.
However, if you do competition analysis, for example, you really don’t want to show up. Also, hiding your IP address can be beneficial if you do Wikipedia SEO.
- Safe file sharing
If you work as an SEO expert, you’re going to share files with your clients. However, without a VPN they’re not really safe while being shared.
A VPN can be a great tool to make sure the files are safe. Even if you don’t work as an SEO expert.
Working in the music industry in itself means that you handle a lot of sensitive data. From the new artwork to the actual new and yet unreleased music.
If you want to prevent leaks than using a VPN could be a great security measurement.
- Double Check Google Ad Preview
Google Ads are a common tool to boost sales. No matter for your new music release or just any project.
Google Ads are great because they’re displayed all over the search engine as well as on YouTube. One thing a lot of marketers love is the search result preview inside Google Ads.
This way you can see how your ad will look like in other territories. Although this may be true, there are weaknesses to it.
If you really want to be a hundred per cent sure how your ad is displayed, use a VPN! Certainly, this will give you the results you need.
Are there any negative sides to VPN for SEO?
By all means, VPN for SEO can be a great addition in the toolkit. Important to realise though, they can slow down the internet connection.
If you already battle with your bandwidth on any given day, a VPN can make matters worst. Try amping up your connection and go for an optical wire connection.
Of course, this solution isn’t available everywhere. In this case, it could be a good idea to check out the possibility of upgrading your mobile phone contract.
In effect, you can use your mobile phone as a hotspot and sideline any cable situation simply with mobile data.
A poor quality VPN can be a danger
If you haven’t got a high-quality VPN you actually can do more harm then good. Since the technology of VPN was developed in order to save guard data transfer over the internet.
On the other-hand-side, there have been attempts to break this and get the data anyway. This is why it is super important to do your research and really take your time picking a trustworthy VPN for SEO.
Another downside of VPN for SEO can be the price for a high-quality VPN. By all means, if you’ve just started out as an SEO expert it may not be a good idea to invest so much money upfront.
Nevertheless, if you work with SEO frequently or you are a musician who wants to up the ante then investing in a professional VPN solution is a great idea.