Hi! My name is Sara-Lena Probst

I’m here to help you master the digital music business.

For me, it’s all about getting the digital job done. So you can concentrate on what you love – music.


The philosophy that drives everything I do is: making digital work as easy and comfortable as possible for any stakeholder in the industry.

“Working with Sara-Lena is always productive and stimulating – she is a true partner to make visions come true.”
Carsten Nicolai/ NOTON

“Sara-Lena maintained focus on what were my needs, listened carefully, and gave me great honest feedback and advice on all matters.”
– Jeheremy Alexander Characo/ Music Manager

I love working in different fields of the music industry because it enables me to keep a global view. It also shows me every day how interconnected and international the music business is.

My strongest passion is consulting. No matter if I support musicians during their release or help music industry companies with business strategy. My goal is to give you ample input and leave you with more work than you’ve wished for.

“Sara-Lena is one of our most booked tutors. Her range of topics around communication, digital media and music business is super up to date and relevant and she is definitely an asset to our team – we are happy to have Sara-Lena on board!”
– Robert Witoschek/ Music Pool Berlin

saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry

In my consulting work, I focus on all digital areas of the music industry. From major labels to small indie artists, my goal is to always bring a tailor-made approach to every meeting.

saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry

I love sharing my knowledge through webinars like Spotify or YouTube. Music Pool Berlin, Kobra and Reeperbahn Festival are just some of the places I hold webinars.

COMING SOON:
BlackbirdPunk Webinars On-Demand!

Selection of Service Areas

  • Search Engine Optimisation
  • YouTube Management
  • Streaming Management
  • Playlist Marketing
  • WordPress Website Building
  • Copywriting
  • Content Creation
  • Social Media Management
  • Data Analytics
  • Single/ Album Release Planning
  • Social Media Advertising

You can book your consultation here below:

BlackbirdPunk Blog
All about Music and its Business

Fanbase Build-Up 101, How to build up a fanbase, get more music fans, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
Fanbase Build-Up 101

Fanbase Build-Up is the essential strategy for every musician. If you want to be succesfull you need…

music release rationale, music release, how to release music, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
Music Release Rationale – Why You Should Always Give Your Music A Reason

A music release rationale can carry your music to new highs. Define the purpose of every album or si…

Video Production Flowchart, video production flowchart, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
Video Production Flowchart

Video production flowchart is the tool you need for creating stuning music videos. Read On!

Decision Log, decision log, how to make better decisions as a musician, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
Decision Log – Why You Should Keep One As A Band

Making decisions is hard for anyone. However, being able to remember all of them is even harder. Kee…

Online Tools For Musicians, online tools for musicians, top tools for musicians online, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
Top 5 Online Tools For Musicians

Online tools for musicians can really help save time and money. Want to know the best part? Here are…

FB Ads Library For Musicians, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
FB Ads Library For Musicians

FB Ads Library can be an endless inspiration for musicians. No matter if you want to get ideas for a…

Running test ads, running test ads as a musician, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
Why You Should Always Run Test Ads As A Musician

Running test ads is an excellent way of proving your assumptions about target audience as well as ad…

Music budget, music budget between releases, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
How To Budget Between Music Releases

Budgeting is an important step in any musicians work life. However, have you ever considered budgeti…

social media metrics, Social Media Metrics To Look Out For, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
Social Media Metrics To Look Out For

Social media metrics are super important to track in order to see how well your channels are doing. …

MoSCoW Tool, MoSCoW Prioritisation Method, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
MoSCoW Prioritisation Method – How To Use It As A Musician

The MoSCoW method can really help you prioritise all the decisions you need to take in order to make…

music marketing, how to market your music without music genres, music genres, hate of music genres, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
Music Marketing – How To Market Your Music If You Hate The Idea Of Genres

Music genres are so old as music itself, probably. However, more and more musicians reject the idea …

Skillshare, Best Skillshare Courses For Musicians, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
3 Best Skillshare Classes For Musicians

Skillshare is a great source for online courses. There are also many tailored especially for musicia…

content production, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
Stress-Free Content Production For Musicians

Content production can be a chore. However, it doesn't need to be like this. Learn how to optimise c…

time management as a musician, time management, DIY musician, how to plan better with your time, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
Time Management For Musicians

Do you feel like you never have enough time? And yet you keep doing things that are not helping your…

music strategy, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
Music Strategy – How To Narrow Down Your Music Strategy Into Doable Steps

Knowing your dreams is great. Knowing your music strategy is even better! Here you can learn more ab…