Hi! My name is Sara-Lena Probst

I’m doing digital consulting and am here to help you master the digital music business.

For me, it’s all about getting the digital job done. So you can concentrate on what you love – music.


The philosophy that drives everything I do is: making digital work as easy and comfortable as possible for any stakeholder in the industry.

“Working with Sara-Lena is always productive and stimulating – she is a true partner to make visions come true.”
Carsten Nicolai/ NOTON

“Sara-Lena maintained focus on what were my needs, listened carefully, and gave me great honest feedback and advice on all matters.”
– Jeheremy Alexander Characo/ Music Manager

I love working in different fields of the music industry because it enables me to keep a global view. Consequently, it shows me every day how interconnected and international the music business is.

My strongest passion is digital consulting. I am equally supporting musicians during their release as well as helping music industry companies with business strategy. Likewise, my goal is to give you ample input and leave you with more work than you’ve wished for.

“Sara-Lena is one of our most booked tutors. Her range of topics around communication, digital media and music business is super up-to-date and relevant and she is definitely an asset to our team – we are happy to have Sara-Lena on board!”
– Robert Witoschek/ Music Pool Berlin

Digital Consulting by Sara-Lena Probst

Digital Consulting, BlackbirdPunk, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,

In my consulting work, I focus on all digital areas of the music industry. That includes, for example, digital releases of albums or singles, where I help you factor in all important steps from day one until release day and beyond. What is more, another big factor in my work is strategy development. From major labels to small indie artists, my goal is to always bring a tailor-made approach to every meeting. Also, no client is ever the same, supporting the unique aspect of each project is a trademark of mine.

Digital Consulting, BlackbirdPunk, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,

I love sharing my knowledge through webinars on Spotify or YouTube, for example. Music Pool Berlin, Kobra and Reeperbahn Festival are just some of the places I hold webinars. Certainly, supporting artists and being able to give back is a huge motivation for me. What is more, training music industry personnel on eye level is really inspiring for me. You can book me for custom-made webinars about your digital music industry topic of choice!

COMING SOON:
BlackbirdPunk Webinars On-Demand!

Selection of Service Areas for Digital Consulting

Here you can find some of my specialities, however, please note that it is always dependent on the client what exact topics we’ll cover in our sessions. Certainly, I’m passionate about continually further educating myself. If there is a topic you need help with but isn’t listed here, please send me a mail. The music industry is ever-evolving and I’m committed to staying current.

  • Search Engine Optimisation of Websites
  • YouTube Channel Management
  • Streaming Management
  • Playlist Marketing
  • WordPress Website Building
  • Copywriting
  • Content Creation
  • Social Media Management
  • Data Analytics
  • Single/ Album Release Planning
  • Social Media Advertising

Want to work with me? Hit me up with a mail for an informal chat: contact@blackbirdpunk.com

BlackbirdPunk Blog
All about Music and its Business

In my blog, I write about topics that come up during client sessions or the newest developments in the music industry. For me, it’s a way of giving back as well as starting a conversation. Music is never a one-side-fits-all and I love its variety and historical depth. I hope I can deliver my knowledge in bite-size pieces for you to research. There is a search field on the right-hand side of the blog where you can conveniently search for your topics. Here is a selection of the newest posts.

SEO for musicians, search engine optimisations for musicians, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
SEO for musicians – 3 reasons why it matters!

SEO for musicians can help more than increase the speed of your website. Are you looking for additional funds? Read On!

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collaborate, How to collaborate with other musicians, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
How to collaborate with other musicians

If you want to further your career, it could be a good idea to collaborate with other musicians. Not only will you learn a lot, you could also gain many new f…

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Tools for independent musicians, DIY musicians, digital tools for musicians saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
Tools for independent musicians

Tools for independent musicians are essential in order to get the job done. However, there are so many out there. Here is my pick for the most essentials. Rea…

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Spotify Update 2023, new Spotify Changes,
Spotify Update 2023

Spotify Update 2023 is in and there are many changes. Some substantial and some more subtle. Read On!

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How to stay motivated as a musician, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
How To Stay Motivated As A Musician

Staying motivated as a musician is a hot topic. People will sometimes say that you’ll never work a day if … Digital Consulting Read More »

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storytelling and branding, the difference between storytelling and branding, saralenaprobst.com, Blog about Music, Music Blog, BlackbirdPunk, Blackbirdpunk Consulting, Digital Consulting for the Music Industry, music industry digital entertainment agency, Berlin, berlin, digital, work digital, freelancer digital music industry,
The Difference Between Storytelling And Branding

Finding the difference between Storytelling and Branding is the first step towards a succesfull digital marketing campaign. Read On!

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