BlackbirdPunk
Digital Consulting – Sara-Lena Probst
A digital agency here to help the music industry master the digital transformation.
It’s all about getting the digital job done. So you can concentrate on what you love – music.
In my consulting work, I focus on all digital areas of the music industry. Each client gets a proper and uniquely fitted project. By acknowledging the singularity of every music adventure I ensure the best outcome for my clients.
Areas I consult in as well as manually work:
SEO_YouTube Management_Streaming Mgmt._WordPress_Copywriting_Content Creation_Social Media Mgmt._Community Mgmt_Data Analytics
Since the corona pandemic hit us, all my workshops are now webinars. I love sharing my knowledge in webinars for all things digital music industry like Spotify or YouTube. Music Pool Berlin, Kobra and Reeperbahn Festival are just some of the places I hold webinars.
In my webinars, I strongly focus on each set of participants. Up on my priority list is to ensure all attendees feel safe in terms of their knowledge base as well as their personal expression (i.e. gender identity).
I proudly represent NOTON as the record label manager. In my daily work, I oversee the production and release of new music by Alva Noto and more. Neat coordination with distributors both physical and digital ensure the best release strategy.
Also, I handle all label accounting and work closely with the bookkeeper. Licensing is of course a part of my job. As well as the overseeing of the new label own webshop.
“Working with Sara-Lena is always productive and stimulating – she is a true partner to make visions come true.”
Carsten Nicolai/ NOTON
“Sara-Lena is one of our most booked tutors. Her range of topics around communication, digital media and music business is super up to date and relevant and she is definitely an asset to our team – we are happy to have Sara-Lena on board!”
Robert Witoschek/ Music Pool Berlin
I have been known Sara-Lena since 2020 when she took over the managing of NOTON. It’s my pleasure to assert that she is a reliable and qualified team player, who confidently addresses challenges. During our collaboration, she has showcased an admirable work ethic, as well as dedication and determination to deliver the work in a timely manner.
Maria Orciuoli/ Founder of KO-HUM/ PR& Marketing Manager at NOTON
During mentorship with Sara-Lena she maintained focus on what were my needs, listened carefully, and gave me great honest feedback and advice on all matters.
Jeheremy Alexander Characo/ Music Manager
Contact Me!
The philosophy that drives everything I do is: making digital work as easy and comfortable as possible for any stakeholder in the industry.
I design tailor-made projects for every client. Long years in the music industry enable me to pursuit even the hardest of challenges in order to deliver the best possible results.
Hit me up for a personal and informal chat!
Mobile: 0049 152094 68 523
Mail: contact@blackbirdpunk.com
BlackbirdPunk Blog
All About Music And Its Business
Fanbase Build-Up 101
Fanbase Build-Up is the essential strategy for every musician. If you want to be succesfull you need…
Music Release Rationale – Why You Should Always Give Your Music A Reason
A music release rationale can carry your music to new highs. Define the purpose of every album or si…
Video Production Flowchart
Video production flowchart is the tool you need for creating stuning music videos. Read On!
Decision Log – Why You Should Keep One As A Band
Making decisions is hard for anyone. However, being able to remember all of them is even harder. Kee…
Top 5 Online Tools For Musicians
Online tools for musicians can really help save time and money. Want to know the best part? Here are…
FB Ads Library For Musicians
FB Ads Library can be an endless inspiration for musicians. No matter if you want to get ideas for a…
Why You Should Always Run Test Ads As A Musician
Running test ads is an excellent way of proving your assumptions about target audience as well as ad…
How To Budget Between Music Releases
Budgeting is an important step in any musicians work life. However, have you ever considered budgeti…
Social Media Metrics To Look Out For
Social media metrics are super important to track in order to see how well your channels are doing. …
MoSCoW Prioritisation Method – How To Use It As A Musician
The MoSCoW method can really help you prioritise all the decisions you need to take in order to make…
Music Marketing – How To Market Your Music If You Hate The Idea Of Genres
Music genres are so old as music itself, probably. However, more and more musicians reject the idea …
3 Best Skillshare Classes For Musicians
Skillshare is a great source for online courses. There are also many tailored especially for musicia…
Stress-Free Content Production For Musicians
Content production can be a chore. However, it doesn't need to be like this. Learn how to optimise c…
Time Management For Musicians
Do you feel like you never have enough time? And yet you keep doing things that are not helping your…
Music Strategy – How To Narrow Down Your Music Strategy Into Doable Steps
Knowing your dreams is great. Knowing your music strategy is even better! Here you can learn more ab…