Spotify social media tricks can help you a great deal when it comes to promoting your music. Also, staying in touch with your fans is so much easier with a solid social media strategy.
Most people are a bit lost how they can actually bring Spotify over to social media. This is crazy, Spotify itself becomes more and more like a social media platform.
It focusses greatly on the factor engagement. As well as social shares as a ranking signal. What does that mean?
It means that it helps your ranking when your tracks get shared over social media. I hear you, you already have 1001 jobs and places to post something.
It can be a bit overwhelming at times, taking care of your digital portfolio. Nonetheless, it is one of those things that can really help your music as well as your career.
What is more, since the corona-pandemic has ousted live concert for the best part of next year, you kind of only have online to go, to be fair. Perhaps you can use these crazy times we live in right now and make the best of it.
Here come some social media tricks for Spotify to help you make the best of the situation!
#1 Trick: Make the most of new features and Spotify social media tricks
The great news is that they are always new feature coming onto the market. Helping you with sharing tracks from Spotify over to social media.
One of those new features is the so-called ‘Canvas’. Here, you can create an 8-second video loop to any track on your profile.
What is more, you can underpin it with the video from that track. This way you can make it super engaging and attention-grabbing.
The ‘Canvas’ feature will pop up when someone uses Spotify on their mobile. As in, most people will be able to see it.
Adding a high-quality Canvas has increased track shares by up to 200 per cent, in addition to lifts in streams, saves, and artist profile visits.*source: MusicAlly
You can use ‘Canvas’ to share it over to Instagram Stories. Making it, even more, engaging for your fanbase.
This is crazy, most people actually spend more time browsing through Instagram Stories than actually looking at peoples profiles!
If you share it in Instagram Stories there is a caveat. Due to licensing problems it only runs without the music. However, still a great feature to try out and tickle the fan base.
#2 Trick: Scannable Spotify Codes are the newest Spotify social media tricks
Scannable Spotify Codes can be a great way of interacting with your fans. The Codes can be printed onto anything you like. No matter if you put them on posters on the street or on any merch you can dream of.
The great thing is that anyone with the Spotify mobile app can scan the code. This way, the fan will be led directly to the track.
This leaves endless opportunities for fun marketing campaigns. You can also think about activating a street team of loyal fans that run a guerilla campaign on the street.
Similar to QR codes, Spotify Codes are scannable, both digitally and in real life.*source: Spotify
Want to know the best part? It is super easy to create a scannable Spotify code!
First, go to the spotifycodes.com website. Then type in Spotify URI, that is the unique link to any track or playlist on Spotify. You can find the link by clicking ‘share’ on any track, playlist or profile.
The simply click on ‘Get Spotify Code’. Now, a window pops up inside the green background.
Here, you can customise the scannable code as you like. You can change the colour to fit the single cover, for example. Also, you can adapt the size to your liking.
You can select the format of the code to be either in JPEG, PNG or SVG. Now you can simply download the scannable code.
You can also directly share it to your fans. What is more, you can invite them to create their very own scannable code with your link!
That means high engagement and fun for the fans and free marketing for you.
Here are some best practise tips on how the best use scannable Spotify codes.
#3 Trick: Use Twitter To Your Advantage
Spotify has many materials to help you get better at the lot. Make sure to give it a browse and see what information you can find.
I did the same and found this gem of a tip for you:
Copy and paste one of your Spotify links into the Twitter search bar to find Spotify listeners who’ve shared your music, then like/reply to their tweets.*source: Spotify
This is so simple yet so powerful. I bet not many artists actually use this trick on a day to day basis. However, it is super easy to use and also fun.
Who doesn’t like finding out about fans that help you spread your music? What is more, by sharing, liking and also replying to the tweet, you can start building up deep and meaningful connections with your fans.
At the end of the day, direct communication is one of the key factors in building up a loyal fanbase.
This get’s even better, it doesn’t cost you a penny! So many analytical tools cost a lot of money. However, this is one trick where you only need a bit of time and some elbow grease.
I hope these three simple tricks will help you get better at sharing your tracks from Spotify to social media.
When you make it as easy as you can get it will make it more sustainable in the long run. Nobody likes complicated strategies that perhaps sound good in your head.
However, they solemnly perform really well. Why? Because you can’t make yourself stick to them. Try incorporating one trick at a time and see how your fanbase reacts.
Then, step by step you can amp up the ante!