Visual hacks for music streaming are essential to get your profile into shape. Whether you look at the header image or the album cover art, getting a first punch can decide if someone will listen to your music.
Here’s the thing, Spotify and all the other music streaming services like Apple Music or Anghami constantly roll out new features. What is more, if you want to streamline your visuals across social media as well it can get hectic fast.
To help you out, here are 3 visual hacks for music streaming.
3 Visual Hacks For Music Streaming
#1:
Make a coherent list or map of all platforms on the internet that require visuals from you. Here’s the thing, it sounds simpler than it is, make sure you take your time and run an in-depth analysis.
For example, places that need visuals could be:
- Newsletter
- Songkick
- TikTok
- Discord
- YouTube
- Website
- Spotify
- Apple
- Amazon Music
- Tidal
- Deezer
- Linkfire Link
- etc.
Go grab a team tool like Trello or Podio. Now put in all the platforms that require visuals. That way you can easily sort after priorisation. Run a target audience research and see where you have the most fans. Those platforms get a prio treatment.
Make sure to invite your graphic designer and video cutter to the team tool as well. This way you can easily organise and distribute jobs among your team members. Nothing is worse than trying to keep up over a WhatsApp chat. Be professional and offer your team professional communication!
#2:
Lay out your overall visual strategy. Some artist start with their album cover art and develop their visuals from there. Others take the official music video as the base. Whatever your starting point is, make sure to signify the visual nucleus within your team tool as the foundation for the overall strategy.
Create a mood board of the vibe you are going for with your visuals. Are you inspired by your favourite 60s band? Is there a movie that signifies the feeling of the visuals you want to create?
Add the mood board to your team tool as well as a referencing point for your team and yourself.
#3 Visual Hacks:
Now start creating the building blocks of your visual strategy. Go back to your team tool and write down all the formats you’ll need.
For example, for Instagram:
- Instagram Feed Post
- Instagram Story
- Instagram Reel
- Instagram Profile Picture
- Instagram Story Highlight Picture
- etc.
Now take the visuals you’ve created in #2 hack and break them down into the individual content formats you need.
Do that for all the platforms and write down all the different formats you need.
Make sure to run your visuals hacks across all platforms for best results on streaming services
I hear you, why do you have to run such an extensive visual strategy in order to get music streaming nailed?
Here’s the thing, we all spend most of our times online. May it be first for our jobs and then at home for leisure time. You need to catch the music fans wherever they spend time online.
What is more, the modern web user consumes so much visual content throughout the day. In order to stand out from the crowd you need to keep everything streamlined. That way someone who saw your profile on Instagram will also recognise your Spotify profile.
Whatever you can do to make the choice of clicking on your music easier is important.